Channel 4 and Lloyds offer Black-owned businesses £200,000 advertising boost
Applications close on 7 June for a scheme designed to help Black entrepreneurs scale their businesses and raise their national profile
Black-owned businesses have until 7 June to apply for a major growth initiative offering £200,000 worth of television advertising, a Channel 4 commercial and expert mentoring.
The Black in Business programme, created by Channel 4 and supported by Lloyds, is aimed at helping Black entrepreneurs expand their reach and grow their businesses.
Successful applicants will receive a bespoke television advert broadcast on Channel 4, as well as six months of mentoring from senior leaders at both organisations.
Previous participants have reported significant increases in sales, customer growth and brand awareness following their involvement in the scheme.
Amanda Murphy, CEO for Lloyds Business and Commercial Banking, said: “We want more Black-owned businesses to be seen, supported and celebrated.
“Together, we want to tackle the barriers, open more doors and help these businesses to scale - whether that’s through our mentoring programme or the unique reach that comes with advertising on Channel 4.
“I’m looking forward to meeting this year’s successful businesses, and excited to see where their ambition leads them.”
According to the organisers, previous participants have benefited from increased media exposure, stronger customer growth and enhanced brand recognition following their involvement in the scheme.
Previous beneficiaries include Jamaican patty company Flake Bake, natural haircare brands Flora & Curl and Nylahs Naturals, and luxury bridalwear label Alonuko.
Organisers say the businesses reported significant gains in sales, customer acquisition and brand awareness following their participation.
Flake Bake nearly doubled its supermarket sales year-on-year, while Flora & Curl saw orders rise by 60%. Nylahs Naturals also recorded a 42% increase in new customers.
Applications for the 2026 programme close on 7 June, with founders encouraged to submit entries as soon as possible.
Businesses interested in applying can find further information here.
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